WORK

Brooklyn Boulders
First Time Guest Web Experience

Case Study about the redesign of the First Visit landing page for Brooklyn Boulders, a climbing gym focused on welcoming new climbers.

ROLE 

UX Research, UI Design, Product Management

THE PROBLEM

First time guests at BKB didn’t know what to expect before they visited.

Starting to climb comes with its own set of unique variables to learn about; gear, risk management, and even the lingo. The website didn’t address many of these common pre-visit questions and overall didn’t align with the goal of welcoming people to climbing.

THE SOLUTION

Improve the First Visit Landing Page by…

  • Removing unnecessary information
  • Making first time guest information easy to find
  • Welcoming everyone, especially beginners!

View the Case Study

PROCESS 

  • User Interviews & Affinity Mapping
  • Competitive Analysis
  • Persona Creation
  • Customer Journey Mapping
  • Prototypes & User Testing